Corporate Soul

May your day be filled with happiness, love & understanding...

Sat, 23 Jun 2012 07:23:07 -0400

May your day be filled with happiness, love & understanding towards others.

"Yet business can produce food, cure disease, control population, employ people, and generally enrich..."

Sat, 23 Jun 2012 07:12:00 -0400

“Yet business can produce food, cure disease, control population, employ people, and generally enrich our lives. And it can do these good things and make a profit without losing its soul.”

- Yvon Chouinard, Founder & Owner of Patagonia

let my people go surfing

Keep on smile’n:-)

Fri, 22 Jun 2012 12:08:44 -0400

Keep on smile’n:-)

Dreams lead to visions, visions lead to actions and actions lead...

Fri, 22 Jun 2012 12:04:43 -0400

Dreams lead to visions, visions lead to actions and actions lead to impact.

Sky’s the limit.

Every step has the potential to leave a footprint that will last...

Fri, 22 Jun 2012 11:58:00 -0400

Every step has the potential to leave a footprint that will last an eternity.

Where is your next step?

Wherever you are today… find...

Thu, 21 Jun 2012 11:37:23 -0400

Wherever you are today… find happiness:-)

legally-bl0ndee:

messy-bun—summer-sun:

active summer blog that will flood your dash!

Green consumers are leading the marketing revolution. TOMS,...

Thu, 21 Jun 2012 11:35:00 -0400

Green consumers are leading the marketing revolution.

TOMS, Patagonia and Repair the World are a few companies that have mastered the art of building brand ambassedors. Using social tools to share values, efforts reducing environmental impact and social giving programs changed consumer culture forever.

Sustainability is a lifestyle not a trend…

The personal brand of Adam Mayer… an NYU StratComm...

Thu, 21 Jun 2012 10:43:05 -0400

The personal brand of Adam Mayer… an NYU StratComm Assignment.

The 7 Graces of Marketing: adjusting the way we sell (and engage...

Thu, 21 Jun 2012 07:59:02 -0400

The 7 Graces of Marketing: adjusting the way we sell (and engage others) will change our environment & our impact on society.

Connection vs. Disconnection
Inspiration vs. Persuasion
Invitation vs. Invasion
Directness vs. Distraction
Transparency vs. Deception
Abundance vs. Scarcity
Collaboration vs. Competition

“Increasing levels of fatness around the world could have...

Wed, 20 Jun 2012 16:01:00 -0400

“Increasing levels of fatness around the world could have the same impact on global resources as an extra billion people.”

And the top 10 over eaters are…

United States
Russian Federation
Egypt
Mexico
Germany
Brazil
United Kingdom
Argentina
Turkey
Iran

Agreed… well crafted news content & the art of...

Wed, 20 Jun 2012 11:42:22 -0400

Agreed… well crafted news content & the art of journalism is worth every $$$.

Social platforms for a fee is a no-go in my book!

thestratcommers:

I’d never heard of Sina Weibo, China’s biggest Twitter-like blogging platform, until I read this tweet from Strategic Communications’ Adam Mayer:

Would you pay for #Twitter? #China #nyustratcommhttp://ow.ly/1NYDk0

My response:

I’ll pay for NYT, but not for Twitter. Yet. #nyuSocial RT@adam_mayer: Would you pay for #Twitter? #China #nyustratcommhttp://ow.ly/1NYDk0

US corporations spent $90.7 billion in 2011 on business...

Tue, 19 Jun 2012 16:03:07 -0400

US corporations spent $90.7 billion in 2011 on business travel.

Most companies have a policy requiring employees to fly business class on flights greater than 5 hours. If these policies were changed requiring travelers to opt for economy every1 in 10 times with funds directed toward charitable contributions…. imagine the impact!

I conservatively estimate US corporations alone would increase corporate giving by $90.7 million (10% of the overall travel spend in 2011) if the “1 in 10 opt economy” policy was institutionalized.

20 seconds can become contagious and turn into 20 minutes, 20...

Tue, 19 Jun 2012 11:30:06 -0400

20 seconds can become contagious and turn into 20 minutes, 20 hours, 20 years.

Drive change, make an impact, live life, achieve your dreams and by doing so you’ll help others achieve their dreams.

Live a life worth living. All you need is 20 seconds… give it a shot;-)

What is Romney’s plan to replace Obamacare? I’ve...

Mon, 18 Jun 2012 09:42:53 -0400

What is Romney’s plan to replace Obamacare?

I’ve only seen stones thrown without alternative solutions offered.

Cheers to anyone who drives change & positively impacts the lives of millions!

thestratcommers:

Disclosure: I’m a President Obama supporter. And no, Mr. Romney, I don’t agree with your position on Obamacare.

Admittedly, I follow Tumblrs from the Obama & Romney camps. Good StratCommers — like smart reporters — understand that having multiple POVs ultimately create stronger stories.

Today in Examining Social Media Networks for Brand Value, we talked about the power of simply asking an audience to do something for you. It’s not so hard, really: Tell us what you think. Vote in our poll. What is your favorite summer movie?

Or as Romney asks: Reblog if you agree.

I’ll give credit where credit’s due. Smart social engagement approach. And then there’s that other social media characteristic : contributing to the conversation & adding your own two cents.

mittromney:

The right course for us is to make sure that the next President of the United States repeals Obamacare and replaces Obamacare. Reblog if you agree.

“People are going to want, and be able, to find out about the...

Sun, 17 Jun 2012 22:51:00 -0400

“People are going to want, and be able, to find out about the citizenship of a brand, whether it is doing the right things socially, economically and environmentally.”

~Mike Clasper President of Business Development, Proctor and Gamble

"“If they [companies] believe they are in business to serve people, to help solve problems, to..."

Thu, 14 Jun 2012 21:00:19 -0400

“

“If they [companies] believe they are in business to serve people, to help solve problems, to use and employ the ingenuity of their workers to improve the lives of people around them by learning from the nature that gives us life, we have a chance.”

~Paul Hawken

”

Product (Red) created a movement and changed the way retail...

Tue, 05 Jun 2012 14:32:00 -0400

Product (Red) created a movement and changed the way retail markets operate.

Branding and collaboration established a call to action for consumers to acknowledge, educated and eliminate infant HIV rates at the global level.

If retail organizations such as Neiman Marcus, GAP Inc. and Wal-Mart were to adopt the Product (RED) business model and integrate philanthropic causes into just 25% of their product offerings a new industry standard would be established.

Causes such as providing clean water, delivering education or funding microfinance could be impacted at levels never before imagined.

"Do you have a little time to have a little time for me?"

Tue, 05 Jun 2012 12:35:22 -0400

“Do you have a little time to have a little time for me?”

- Dido (via fromfarabiwithlove)

Ben & Jerry’s Ice Cream is exceptional… beyond...

Fri, 01 Jun 2012 07:59:25 -0400

Ben & Jerry’s Ice Cream is exceptional… beyond product!!!

When a company is acquired they often succumb to the larger company’s culture.

When Unilever bought Ben & Jerry’s in 2000 the reverse happened… Ben & Jerry’s social mission prevailed and influenced.This influence has launched such programs at Unilever like the Sustainable Living Plan, forecast to reduce the environmental impact while doubling sales within the next 10 years.

“But the real power of a business is how it conducts its everyday operations and integrating environmental concerns right in the day-to-day activities: how you source your ingredients, your banking relationships, your marketing, all these activities.”

Unilever has stepped up, crafted communications and adopt social business strategies… all while pursuing profits. Can your organization do the same?

thestratcommers: those are tears of...

Fri, 01 Jun 2012 01:48:43 -0400

thestratcommers: those are tears of joy:-)

whatshouldwecallsocialmedia:

WHEN I DON’T HAVE TIME TO TWEET FROM MY PERSONAL ACCOUNT.

The Strategic Communications crew is heading into Week Three. I wonder if any of them have reached this point in their relationship with Twitter yet?